YouTube × Hope For Paws

Challenge

YouTube sought to launch new fundraising features for nonprofits, helping them connect directly with audiences, raise funds, and drive donations on the platform—while demonstrating real-world impact.

Approach

kissd crafted a compelling campaign for animal rescue organization Hope for Paws, partnering them with world-famous DJ Marshmello and his team to create custom, emotionally resonant content that amplified reach and inspired action.

Services