INTEGRA: CULTURE SHIFT

Challenge

Acura needed an integrated extension to the Integra campaign, focusing on in-language Spanish creative to engage Hispanic audiences—requiring authentic, platform-native content that builds on the core campaign while boosting performance.

Approach

kissd researched and sourced influencers in LA and Miami, collaborating to develop original ideas tailored for TikTok. We shot and edited high-quality, engaging content optimized for the platform, incorporating bilingual elements to ensure cultural resonance.

Services